We're not satisfied with bland, one-size-fits-all audio content. We believe that your project deserves a truly cinematic experience that captures the essence of what makes you unique and fascinating. That's why we take a personalized approach to content creation, starting by getting to know your audience and what resonates with them emotionally. We ask the tough questions: What lights them up? What conversations are they dying to be a part of? And most importantly, how can we use audio to bring them closer to your brand?
With our expert team of podcast producers, narrative shapers, music supervisors, and sonic branding experts, we weave together a one-of-a-kind audio masterpiece that truly does justice to your brand's vision and mission. It's high-fidelity, it's unforgettable, and it's uniquely yours.
We tailor our formats to fit seamlessly into a multi-channel content strategy that span a variety of digital platforms. Because when it comes to reaching your audience, we're all about doing it your way.
our philosophy.
our approach.
why audio?
We're often asked why we're so passionate about audio. It's simple: we believe it's one of the most authentic and impactful ways for you to connect with your audience.
As the podcasting industry continues to boom, more and more brands are realizing the power of sound. And with the rise of multi-channel platforms and channels, sound identity and music are becoming increasingly important when crafting an engaging experience.
Through the use of audio, you can speak directly to your audience in an authentic way, creating a deep sense of connection and and further cement your authority within your sector. And by engaging in conversations that are relevant to their audience, you can earn consumer trust and create a loyal fanbase.
According to a study by the BBC, music that perfectly matches a brand's identity increases brand recall by 96% and can lead to a 30% increase in sales. Sonic logos with the brand name are twice as effective in cementing brand association, with melodic logos increasing recognition and recall. Research by the November 2021 Spoken Word Audio Report by NPR and Edison Research shows that spoken word audio listening has increased 40% in the United States over the past seven years, with an 8% year-over-year increase.
Branded podcasts offer a unique solution for marketers trying to reach younger audiences through traditional advertising channels. Edison Research reports that podcast listenership is growing across all age groups, with the biggest gains in the 12-24 age range. Weekly US podcast listeners average seven podcasts per week, and 81% take action after hearing ads during a podcast. Host-read ads are particularly effective, with 54% of listeners believing they are more effective than ads on social media, TV, or elsewhere.
As remote work and flexible schedules continue to rise, many companies are now turning to internal podcasts to improve communication among employees. Internal podcasts can be shared through a company’s intranet or directly to employees via a private link. Compared to traditional methods like email and intranet messaging, podcasts are more engaging and effective in fostering personal connections.
Using podcasts as a communication tool offers many benefits, including their ability to engage listeners and add humor and emotion to messages. Employees can also listen to them at their convenience, making it easier to stay up-to-date on company news. Podcasts can also help to build and reinforce company culture, boost morale, and improve performance measurement. Specific use cases for internal podcasts include supporting culture shifts, gathering feedback from frontline workers, and maintaining intimacy when delivering messages to remote employees.
working with us.
At Palm Tree Island, we understand the importance of collaboration with our clients to produce impactful creative work. We believe that in order to achieve the best results, we must work together towards a unified goal. That's why we offer fully tailored solutions for each of our clients to ensure that their production process suits their internal team and goals. From the beginning stages of concept development, to the final delivery of the project, we offer round the clock support to ensure that our clients' needs are always met.
Our creative director is always available for initial consultations with our clients, which are always on the house. We believe that this is an essential step in developing a productive and mutually beneficial working relationship. Book some time with us and let's start creating something great together.